My Crash Course On How To Promote A Concert Or Musical Event

Being a music and entertainment journalist for two large media companies. And writing my own syndicated blog. I'm usually up to date about who's performing around town.

I can be scheduled to cover a band or an event months out from their performance.

But there are times when I have to look to see who's playing just like fans do.

Usually at the spur of the moment.

I have two go-to sites that I can count on to see who's performing.

My first go-to is the Facebook group "Vegas Rock Scene". It's up to date and is awesome for finding out what's going on in the Las Vegas Local Music Scene!

Vegas Rock Scene

My 2nd go-to for music and entertainment events is the "Events" tab on Facebook.

Then I check my favorite bands and venue's social media pages. 

There's nothing more disgusting than to find out one of your favorite bands played and you didn't know anything about it. It's happened to me quite a bit of times!

This leads me to the topic of my blog today. 

How To Promote A Concert Or Musical Event

Promoting a concert or musical event effectively requires a mix of strategic planning, creativity, and leveraging the right platforms. Here are some helpful hints I've learned over the years that might help guide your upcoming musical events and band performances in the right direction.

Pre-Event Planning 

Define Your Audience

Identify the target audience based on the genre, artist, or band.

Example: Fans of rock, Van Halen enthusiasts, or local music lovers.

Set Goals and Budget

Outline what you want to achieve (attendance, revenue, exposure) and allocate a budget for promotion.

Create an Event Identity

Design a captivating name, logo, and tagline.

Ensure visuals align with the event's theme (e.g., bold, energetic for rock shows).

Promotion Strategies

Digital Marketing

Social Media:

Use platforms like Facebook, Instagram, TikTok, and Twitter.

Post teasers, behind-the-scenes content, and artist interviews.

Run paid ads targeting your audience.

Collaborate with influencers or local bloggers.

Event Pages:
Create a page on Facebook, Eventbrite, or other platforms.

Include event details, ticket links, and artist bios.

Email Campaigns:
Send invites to your mailing list.

Offer early-bird discounts or VIP packages.

Local Outreach

Posters and Flyers:

Place them in high-traffic areas like coffee shops, music stores, and community boards.

Radio Stations:

Partner with local stations to run ads or offer tickets as giveaways.

Collaborate with Venues:

Let the venue promote your event through their channels.

Community Engagement

Street Teams:

Recruit fans or volunteers to spread the word.

Partner with Local Businesses:

Offer cross-promotions or discounts with nearby stores.

Attend Networking Events:

Spread the word at trade shows or music festivals.

Public Relations

Press Releases:

Send to local newspapers, music blogs, and magazines.

Interviews:

Arrange interviews with the artists on local TV or podcasts.

Exclusive Content

Share live-streamed rehearsals or acoustic sets.

Release a special video message from the artist inviting fans.

Engage During the Event

Use a live hashtag for social media.

Encourage attendees to share posts and stories.

Offer photo ops with branded backdrops.

Finally How To Handle The Event After It Takes Place.

Post-Event Follow-Up

Thank attendees on social media.

Share photos and videos from the event.

Collect feedback through surveys to improve future events.

A few words from the music artists about the event would be nice!

It can be a lot of work, but a well-produced show is priceless!

GE